JACANA was born in Jamaica, from a belief that the island's plants and traditions held something the world had been missing.

Alexandra Chong grew up in Jamaica, surrounded by a way of living well that came from the land itself. After building a career in technology around the world, founding and later selling the women's platform, Lulu, she felt the pull of home, and a quiet certainty that Jamaica's botanical wisdom deserved a place on the global stage.

She returned with her husband, Jack Abel Smith, a creative director who had spent his career shaping brands people feel rather than simply see. Together they went looking for land, and found 100 acres in the mountains of St. Ann.

Nourished by mineral-rich soil, watered by the White River, and warmed by the golden Jamaican sun, it became the USDA Organic farm and the home of JACANA, where every product and experience is now grown, crafted, and bottled, using traditional methods passed down through generations.

Alexandra leads JACANA as founder and Executive Chairwoman. Jack shapes everything you see and feel as the Creative Director, from the farm-to-bottle aesthetic to the spa experiences, guided by the four things he returns to again and again: sun, soil, community, and craft.

But the ambition reaches far beyond the farm gate. From her home in Jamaica, Alexandra & Jack are building JACANA into the company that carries Caribbean wellness to the world on its own terms, proving that something grown with care in the hills of St. Ann can stand among the finest names anywhere.

"We came back to make wellness real again, and to build the future of Caribbean wellness from the very place that inspired it. This farm, these plants, this island, they are the story. We are just making sure the world finally hears it."

Alexandra Chong and Jack Abel Smith, Founders of JACANA